ABOUT

Over fourteen years of experience across scientific, corporate, and institutional environments, specialising in Business Strategy, Global Governance, and Positive Impact within the beauty and luxury sectors.

Founder of Beauty For Good™, a proprietary framework designed to embed responsible business practices into the architecture of organisations, positioning impact as a driver of long-term value and relevance.

Global Coordinator of the B Corp Beauty Coalition, leading a global alliance of certified beauty companies to advance transparency, accountability, and regenerative practices.

Associated Member of the Positive Luxury Impact Network.

Founder and President of The Justice Movement, a Brazilian non-profit advancing human rights and systemic change.

Board Member of Brazil’s National Anti-Modern Day Slavery Committee and the State Commission on Anti-Forced Labour in São Paulo.

ACADEMIC BACKGROUND

• Postgraduate Degree in Human Rights, Social Responsibility

and Global Governance (2020-2022)
Pontifical Catholic University of São Paulo - São Paulo - Brazil

• Executive Education in Business Strategy and Development (2018-2019)
Insper Institute with Harvard Business School - São Paulo - Brazil

• MBA in Cosmetic Technology and Skin Sciences (2016-2017)
Institute of Cosmetology and Skin Sciences - São Paulo - Brazil.

• SCS Diploma in Cosmetic Science (2014-2016)

Royal Society of Cosmetic Scientists - London - United Kingdom

• Executive Education in Global Business (2014-2014)

University of East London - London - United Kingdom

• Postgraduate Degree in Perfumery (2012-2013)
University Santa Marcelina - São Paulo - Brazil.

• Bachelor of Science in Pharmaceutical Sciences (2009-2013)
United Metropolitan University - São Paulo - Brazil

• MBA in Environmental Management (2008-2009)

Mauá Institute of Technology - São Paulo - Brazil

• Bachelor of Technology in Herbal Medicine (2006-2008)
Anhembi Morumbi University - São Paulo - Brazil

RECENT PROFESSIONAL EXPERIENCE

Corporate and business consultant and speaker, working across multiple sectors in Brazil and internationally, with a focus on positive impact.
Extensive experience as an executive director, with national and international experience.
Global Coordinator of the B Corp Beauty Coalition, the leading global alliance of B Corp-certified beauty companies.
Associated Member of the Positive Luxury Impact Network, contributing to the institutional and systemic advancement of impact.
Founder and President of a non-profit organisation dedicated to promoting human rights and social impact, including the creation of Beleza na Luz, a programme supporting women in vulnerable situations, delivered in partnership with a UK Government International Fund.
National Coordinator of GIFTBOX Brazil, a global UN initiative against Modern Slavery.
Design and delivery of mentorship and training programmes for multi-sector professionals, as well as strategic partnership development across the public, private, and third sectors in Brazil and abroad.
Experience in advocacy and active participation in federal and state commissions and committees, supporting the development of public policies with social impact.

CORPORATE EXPERIENCE

Extensive experience as an Executive and Scientific Communication Director of a global beauty brand in Brazil;

Expertise on planning and implementing strategies for the positioning and expansion of a global beauty brand in the brazilian market;

Formation, training and management of internal and external multidisciplinary teams in the health and beauty sectors;

Production of materials, scientific and institutional content for the launching and positioning of an international beauty brand in the brazilian market;

Speaker and national brand ambassador for an international b beauty brand at events, lectures and conferences.