My work sits at the intersection of business strategy, global governance, and positive impact, with a focus on the global beauty sector.

​

My practice is anchored in a clear conviction: the future of the beauty sector will be defined by the integrity of its systems, the calibre of its leadership, and the scale of its impact.
 

With over fourteen years of experience spanning scientific, corporate, and institutional environments, I bring a multidisciplinary perspective that enables me to operate with precision and strategic clarity across international markets.
 

I am the founder of Beauty For Good™, a proprietary framework that embeds responsible business practices into the architecture of organisations, positioning impact as a driver of long-term value and relevance.
 

As Global Coordinator of the B Corp Beauty Coalition, I convene senior leadership and foster collaboration across a global alliance of certified beauty companies. I am also an Associated Member of the Positive Luxury Impact Network in London.
 

I serve as Founder and President of The Justice Movement and hold board appointments in national commissions in Brazil, supporting initiatives that advance human rights and social impact.
 

I work with organisations and leaders who share the belief that performance and responsibility are not competing forces, but the defining expression of credible leadership.